AD AND COOKIE POLICY


WE USE COMMON TRACKING TECHNOLOGIES.

We utilize online identification technologies – such as cookies, web beacons, or pixels – on our Site, but only if you have consented to such technologies. Cookies are commonly used, small text files placed on your hard drive by us or a third party when you visit the Site. Cookies store information which is then sent back to our servers or those of third parties.


As described in more detail below, we use these technologies:

– To recognize new or past customers.

– To store your password if you are registered on our site.

– To improve our website and to better understand your visits on our platforms.

– To integrate with third party social media websites.

– To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).

– To observe your behaviors and browsing activities over time across multiple websites or other platforms.

– To better understand the interests of our customers and our website visitors.


Some cookies are required for certain uses of the Site. For example, if you choose to register an account with the Site, we will use cookies to facilitate your registration and remember your preferences. It is not possible to register an account unless you accept the cookies used as part of registration.

We use functional cookies and cookies from third parties for analysis and marketing purposes. Functional cookies enable certain parts of the site to work properly, your user preferences to remain known, and you to login using social network user credentials. Analysis cookies, among other things, collect information on how visitors use our Site, the content and products that users view most frequently, and the effectiveness of our third party advertising. Advertising cookies assist in delivering ads to relevant audiences and having our ads appear at the top of search results. Cookies are either “session” cookies which are deleted when you end your browser session, or “persistent” cookies, which remain until their deletion by you (discussed below) or the party who served the cookie. Full details on all of the cookies used on the Site are available at our cookie disclosure table below.

We may link the information collected by cookies with other information we collect from you pursuant to our Privacy Policy and use the combined information as set forth therein. Similarly, the third parties who serve cookies on our Site may link your name or email address to other information they collect, which may include past purchases made offline or online, or your online usage information. If you are located in the EU, you have certain rights that are described in our EU Privacy Policy located here, including the right to inspect and correct or delete the data that we have about you.


WE ENGAGE IN INTEREST-BASED ADVERTISING.

We and our partners display interest-based advertising using personal information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads that are served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you based on your browsing habits or online activities. These ads may be served on websites or apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.


HOW DO WE GATHER RELEVANT INFORMATION ABOUT YOU FOR INTEREST-BASED ADVERTISING?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. This information is gathered using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.


YOU CAN CONTROL CERTAIN TRACKING TOOLS.

You can set your browser settings either to receive our cookies or use our Site without cookie functionality. To control flash cookies, we may use on certain websites from time to time, you can go to this link for instructions, as Flash cookies cannot be controlled through your browser settings. Please note that if you decline use of cookies, some functions of the Site may be unavailable and, unfortunately, we will not be able to present personally tailored content and advertisements to you.

Our Do Not Track Policy: Some web browsers have a “Do Not Track” feature that allow you to tell a website not to track you. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not all uniform. We do not currently respond to those Do Not Track signals. If you block or reject cookies, not all of the tracking described here will stop.

Certain choices you make are browser and device-specific.


YOU CAN OPT-OUT OF ONLINE BEHAVIORAL ADVERTISING

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, go here.

Certain choices you make are both browser and device-specific.


WE USE SPECIFIC TRACKING TECHNOLOGIES

The following cookie disclosure table describes, among other information, the cookies used on our Site and the purposes for which they are used. Below the table is a detailed explanation of the purposes served by some of the cookies on the list.

 Provider

 Name of cookie

 Purpose

 Type

 Duration

 Bing Ads

 Bing Ads Tag

 On-site traffic analytics and conversion tracking.

 Persistent

 12 months

 DoubleClick

 DoubleClick Floodlight Tag

 On-site traffic analytics, conversion tracking and retargeting

 Persistent

 12 months

 Facebook

 Facebook Custom Audience Tag

 On-site traffic analytics, conversion tracking and retargeting

 Persistent

 90 days

 Facebook

 Facebook Advertising Tag

 On-site traffic analytics, conversion tracking and retargeting

 Persistent

 90 days

 Google AdWords

 Google AdWords Tag

 On-site traffic analytics, conversion tracking and retargeting

 Persistent

 18 months

 Google Analytics

 Google Analytics Tag

 On-site traffic analytics and conversion tracking

 Persistent

 50 months

 Google Analytics

 Google Enhanced E-Commerce Tag

 On-site traffic analytics and conversion tracking

 Persistent

 60 months

 Google Tag Manager

 Google Tag Manager Tag

 On-site traffic analytics, tag management and conversion tracking

 Persistent

 60 months

 ShopRunner

 ShopRunner Tag

 On-site conversion tracking for 2-day shipping for members

 Persistent

 50 years

 Kibo Shopping Cart

 Kibo Shopping Cart Tag

 On-site conversion tracking

 Persistent

 As long as it is necessary and relevant for operations

 MyBuys

 MyBuys Tag

 On-site traffic analytics and personalization

 Persistent

 68 years

 Magnetic

 Magnetic Tag

 On-site traffic analytics and personalization

 Persistent

 68 years

 Evergage

 Evergage Tag

 On-site traffic analytics and personalization

 Persistent

 68 years

 Olark

 Olark Tag

 Offers a live chat product

 Persistent

 As long as it is necessary and relevant for operations

 Visual Website Optimizer

 Visual Website Optimizer Tag

 On-site tracking for A/B website and creative testing

 Persistent

 100 Days

 Criteo

 Criteo Tag

 On-site traffic analytics and conversion

 Persistent

 13 Months

 Pepperjam

 Pepperjam Tag

 On-site tracking for A/B website and creative testing

 Persistent

 As long as it is necessary and relevant for operations

 Social Annex

 Social Annex Tag

 On-site traffic analytics and conversion tracking and personalization

 Persistent

 As long as it is necessary and relevant for operations



  • Bing Ads: Bing Ads allows us to have our advertisements appear at the top of the results page when a user searches for Wilsons Leather or related terms on Bing.com. This helps us to direct users to our website.

  • DoubleClick and DoubleClick Floodlight: We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.

  • Facebook Custom Audience: We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users. We use this tool to help direct these users to our website.

  • Facebook Advertising: We use these tracking tools to track user behavior over time and across third party sites to show relevant ads to Facebook users and direct traffic to our sites. We use this technology to serve you ads on Facebook based on the pages you visited on our websites or pages you may be interested in. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.

  • Google Adwords: We use Google Adwords to help our advertisements appear at the top of the results page when a user searches for Wilsons Leather or related terms on Google. We also use the tool to optimize and track conversions from these ads to drive sales and traffic on WilsonsLeather.com.

  • Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.

  • Google Enhanced E-Commerce: We use Google Enhanced E-Commerce to collect information about how visitors use certain functions on our website. For example, we look at how users view products and use our checkout process. We use this information to improve our website and optimize your shopping experience.

  • Google Tag Manager: We use Google Tag Manager to manage our tracking tools and analyze user behavior. We also use this tool to analyze our site traffic and optimize marketing campaigns that are being run on other channels.

  • Criteo Tag: We use this tag to track user behavior on our site, measure conversions, retargeting and analytics. We use this information to customize our ads and targeting based on site behavior to improve the effectiveness and relevance of our advertising campaigns.

  • Pepperjam Tag: We partner with like-minded, third-party affiliate sites. These affiliate sites direct traffic to The Site through product links in return for a commission. We use Pepperjam to track traffic to the site through these links on third-party affiliate sites and associated commissions.

  • Social Annex Tag: We use this tag to leverage social media to increase sales and conversions while learning more about our audience to increase brand awareness and build customer relationships.